Fuqua Client Consulting Practicum

Duke Athletics

Project Alignment: Marketing

Duke Athletics

Project

Understanding Consumer Behavior for Duke Athletics

Summary: Evaluated the status quo for football marketing and operations and sought ways to improve both revenue and attendance.

Categories:

Client

Location: Durham, NC

Industry:

Education

Type:

University Affiliate

Details

Year:

2017-2018

Program:

Daytime

Center:

Marketing

Okava Pharmaceuticals

Project

Develop a crowd-sourcing campaign to address a fast-growing market segment

Summary: (Missing student summary, midpoint and final - did this project fall apart?) Drug development efforts for pets is hampered by a lack of established investors in the space. The goal for this project is to run a crowd-sourcing campaign to raise funds.

Categories:

Client

Location: San Francisco, CA

Industry:

Pharmaceuticals

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Marketing