Project
Route to Market Optimization Challenge
Summary:
Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.
Categories:
Analytics, Market Research, Strategy
Client
Location:
Lucca, Italy
Details
Project
Sunbelt Digital Adoption
Summary:
The objective of this project is to determine how Sunbelt Rentals can grow their digital platform generated revenue to 5% of company profit over the next 5 years.
Client
Location:
Fort Mill, South Carolina
Industry:
Property Rental & Management
Details
Project
ESG Leadership Academy - Strategy and Product Development
Summary:
Developed go-to-market strategic recommendations for our client’s ESG leadership academy, including market research and primary research to create learning journeys for researched customer segments.
Client
Location:
London, Great Britain
Industry:
Type:
University Affiliate
Details
Project
Sports Business Model Analysis
Summary:
Analyze business models across small to medium size sports markets and provide recommendations on how to structure a sports and entertainment company in this type of market for success.
Categories:
Market Research, Strategy
Client
Location:
San Antonio, Texas
Details
Project
Software Product GTM Planning
Summary:
Robust Go to Market Strategy for a Saas Business
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Charlotte, NC
Details
Project
Duke Athletics Auction Site
Summary:
Assist in maximizing revenue generation for the auction site by providing info on three (3) areas 1) research on auction items/ experiences other schools, professional franchises, and other organizations are providing, 2) information regarding pricing and the length each item should be out to bid, 3) who is the most appropriate audience and how to reach them.
Categories:
Finance, Market Research, Marketing Strategy
Client
Location:
Durham, NC
Type:
University Affiliate
Details
Project
Building a long-term economic case for a new sports complex in Durham
Summary:
To determine the potential ecomonic impact a new sports complex could have in Durham.
Categories:
Analytics, Strategy
Client
Location:
Durham, NC
Details
Project
Highland Water & Ice - Strategy
Summary:
Highland Ventures is looking to make a strategic decision on an operating subsidiary, Highland Pure Water & Ice, on whether to sell it, invest further resources into it, or look to sell in the future.
Categories:
Finance, Market Research, Operations, Strategy
Client
Location:
Glenview, IL
Details
Project
ECIP Deployment
Summary:
Identify marketing and business strategies that will help the client generate loan activity in targeted populations as a requirement of the ECIP investment.
Categories:
Finance, Marketing Strategy, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Banking, Finance & Insurance
Details
Project
Product strategy for business.govt.nz’s new operating model
Summary:
Product development strategy
Client
Location:
Wellington,
Industry:
Government Services
Details