Sports Endeavors

Project

Soccer.com: Expanding beyond traditional eCommerce retail

Summary: Unlocked new growth opportunities for Soccer.com, while maintaining the brand's authenticity and market leadership.

Categories:

Strategy

Client

Location: Hillsbourough, NC

Industry:

Retail or Wholesale Trade

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Valencell Inc.

Project

Pre-FDA Global Market Entry Strategy For Fingertip™ BPM

Summary: Gain insights into the distribution channels that can be leveraged for Valencell's spot-check blood pressure solution - mainly focusing on the global market outside of the United States.

Categories:

Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

BIOMILQ, Inc.

Project

A Global Market Analysis of the Early-Life Nutrition Industry for BIOMILQ’s Functional Human Milk Ingredients

Summary: Evaluate market opportunity for functional human milk components added to early-life nutrition products and develop a high-level recommendation on varying consumer insights and market entry strategies between global regions.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

Strategy

Duke University Press

Project

Sustainability, AI and Duke University Press

Summary: Duke University Press aims to lower operational expenses by exploring opportunities to leverage technology, artificial intelligence (AI)/machine learning (ML), and large language models (LLMs) for operational enhancement and core product desirability

Categories:

Analytics, Finance, Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Film, Music, Television and Publishing

Type:

Non-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Natrx

Project

New Applications for Natrx's Patented Dry Forming Advanced Manufacturing Process

Summary: Produce and test an evaluation tool applicable across multiple industries that evaluated opportunities by identifying fundamental elements necessary to success, defining quantified or qualified grades for each metric, and producing a holistic “score” for each opportunity, which can be used for assessing risk when producing a go-to-market strategy.

Categories:

Analytics, Finance, Market Research, Strategy

Client

Location: Raleigh, NC

Industry:

Environmental

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Nester Hosiery LLC

Project

Farm to Feet brand overview

Summary: Identified optimal customer target segments for the client to focus on, and developed an effective marketing strategy to enhance sock sales by 2025.

Categories:

Marketing Strategy

Client

Location: Mount Airy, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

New Zealand Ministry of Business, Innovation and Employment

Project

Bosltering Small Business Resilience in New Zealand

Summary: Enhance the resilience capacity of small businesses in New Zealand by identifying optimal resilience-focused policies, communication channels, and organizational partnerships.

Categories:

Human Capital

Client

Location: Wellington, NZ

Industry:

Government

Type:

Government

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

SCB Management Solutions, Inc.

Project

Organizational Design and Strategy

Summary: Designed to facilitate company growth, our project focuses on optimizing SCB's HR practices to support each stage of the employee lifecycle in a scaling environment, addressing core issues and providing key recommendations, including partnering with key universities and implementing structured recruitment processes, to foster a culture of continuous learning

Categories:

Human Capital

Client

Location: Baltimore, MD

Industry:

Consulting

Type:

For-Profit

Details

Year:

2023-2024

Program:

Daytime

Center:

Strategy

Tapestry Networks

Project

Digital Products Assessment

Summary: Assess a networking organization’s assets for the potential to develop monetizable digital products, evaluate their business impact, and provide strategic recommendations for product proposition, marketing, pricing, distribution, and revenue opportunities

Categories:

Strategy

Client

Location: Waltham, MA

Industry:

Consulting

Type:

For-Profit

Details

Year:

2023-2024

Program:

EMBA

Center:

Strategy