Summary: Identified successful marketing strategies with a high on-campus presence to increase next-generation financial engagement.
Strategy
Location: Marrimack, NH
Banking, Finance & Insurance
For-Profit
2023-2024
MMS
Strategy
Summary: Identify strategies to increase ancellary revenue, decrease costs and increase customer satisfaction.
Strategy
Location: Santiago de Chile, Chile
Aviation
For-Profit
2023-2024
MMS
Strategy
Summary: Investigate the applicability, potential use cases, and benefits of the use of generative artificial intelligence within the telecommunications industry.
Strategy
Location: Boston, MA
Technology and IT
For-Profit
2023-2024
MMS
Strategy
Summary: Research a new market for Research Square to enter and identify marketing strategies to expand and diversify the user base, thereby increasing Curie's revenue and ensuring its long-term viability.
Strategy
Location: Durham, NC
Film, Music, Television and Publishing
For-Profit
2023-2024
MMS
Strategy
Summary: Duke University Press aims to lower operational expenses by exploring opportunities to leverage technology, artificial intelligence (AI)/machine learning (ML), and large language models (LLMs) for operational enhancement and core product desirability
Analytics, Finance, Market Research, Marketing Strategy, Strategy, Technology
Location: Durham, NC
Film, Music, Television and Publishing
Non-Profit
2023-2024
Daytime
Strategy
Summary: Produce and test an evaluation tool applicable across multiple industries that evaluated opportunities by identifying fundamental elements necessary to success, defining quantified or qualified grades for each metric, and producing a holistic “score” for each opportunity, which can be used for assessing risk when producing a go-to-market strategy.
Analytics, Finance, Market Research, Strategy
Location: Raleigh, NC
Environmental
For-Profit
2023-2024
Daytime
Strategy
Summary: Identified optimal customer target segments for the client to focus on, and developed an effective marketing strategy to enhance sock sales by 2025.
Marketing Strategy
Location: Mount Airy, NC
Manufacturing
For-Profit
2023-2024
Daytime
Strategy
Summary: Enhance the resilience capacity of small businesses in New Zealand by identifying optimal resilience-focused policies, communication channels, and organizational partnerships.
Human Capital
Location: Wellington, NZ
Government
Government
2023-2024
Daytime
Strategy
Summary: Designed to facilitate company growth, our project focuses on optimizing SCB's HR practices to support each stage of the employee lifecycle in a scaling environment, addressing core issues and providing key recommendations, including partnering with key universities and implementing structured recruitment processes, to foster a culture of continuous learning
Human Capital
Location: Baltimore, MD
Consulting
For-Profit
2023-2024
Daytime
Strategy
Summary: Assess a networking organization’s assets for the potential to develop monetizable digital products, evaluate their business impact, and provide strategic recommendations for product proposition, marketing, pricing, distribution, and revenue opportunities
Strategy
Location: Waltham, MA
Consulting
For-Profit
2023-2024
EMBA
Strategy