Good Market

Project

Project Sri Lanka Entrepreneur

Summary: Developed a communications strategy that was localized for users in other areas, including social media outreach (e.g. Facebook Global), search engine optimization, country code top level domains, crowd-sourced translation, customized email notifications, localized blogs, and localized on-site user experience.

Categories:

Finance

Client

Location: Colombo, Sri Lanka

Industry:

Social and Legal Services

Type:

Non-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

CASE

Healthy Pets Mobile Vet

Project

Project Lassie

Summary: Formulated recommendations for our client regarding her leadership and organizational structure, pricing and operational procedures, as well as her digital marketing efforts.

Categories:

Other

Client

Location: Clayton, NC

Industry:

Health Services

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

Ingersoll Rand

Project

Develop Go-To-Market Strategy

Summary: Developed a go-to-market strategy for Club Car’s Consumer Small Personal Vehicles Business with the specific focus on two segments: (1) Master Planned Communities (MPCs) and (2) Builders / Developers.

Categories:

Other

Client

Location: Davidson, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

EDGE

La Bicicleta Verde

Project

Designing for Growth

Summary: Documented the KPI creation process in general, and then applied that process to a specific product line as an example.

Categories:

Other

Client

Location: Santiago, Chile

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

NJ Bike Tours

Project

Growing a Bike Touring Business

Summary: Explored how to grow the existing business (e.g. altered tours and pricing scale), recommended ways to reach new customers (e.g. fliers on Princeton campus) and developed a new marketing strategy.

Categories:

Other

Client

Location: Yardley, PA

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

Phoenix Rising FC, LLC

Project

Driving Revenue Growth and Improving Fan Experience

Summary: Developed a subscription-based ticketing model that the team could pilot later in the season and ultimately implement across the entire stadium (if successful) in seasons to come.

Categories:

Other

Client

Location: Phoenix, AZ

Industry:

Tourism

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

Strategy

Sengenix

Project

Project Biologics

Summary: Helped SenGenix determine the market opportunity for point of care testing within pharmacovigilance.

Categories:

Operations

Client

Location: Durham, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

HSM

Shell

Project

Shell Production Deepwater Gulf of Mexico

Summary: Identified potential funding sources for large-scale group of projects in the Gulf.

Categories:

Strategy

Client

Location: New Orleans, LA

Industry:

Energy

Type:

For-Profit

Details

Year:

2017-2018

Program:

Daytime

Center:

EDGE