StrongKey

Project

The Encrypted Web: "Zero-Knowledge" Cloud Solution

Summary: Explored possible routes for launching new product as a consumer service.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Adwerx

Project

New Industry Market Research

Summary: Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Advertising

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Big Spoon Roasters

Project

New Product Brand Extension

Summary: Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.

Categories:

Market Research, Strategy

Client

Location: DURHAM, NC

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

EasyVote Solutions

Project

EasyVote Market Segmentation & Expansion

Summary: Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.

Categories:

Market Research, Marketing Strategy

Client

Location: WILMINGTON, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Feedtrail

Project

Market/customer segmentation and sales positioning

Summary: Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.

Categories:

Analytics, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

FilterEasy, Inc.

Project

New Product Innovation Pipeline Discovery & Prioritization

Summary: Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.

Categories:

Market Research

Client

Location: Raleigh, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

IMPATHIQ

Project

Accelerate Revenue

Summary: Refined the sales and commercialization strategy and implemented processes to increase revenue.

Categories:

Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

InnAVasc

Project

Bulletproof Graft Strategic Identification

Summary: Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.

Categories:

Strategy

Client

Location: Durham, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

K4 Connect

Project

K4Home Go-to-market

Summary: Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Raleigh, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

MATI Energy

Project

MATI Consumer Research

Summary: Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.

Categories:

Market Research

Client

Location: Durham, NC

Industry:

Consumer Products

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy