Project
New Client Experience
Summary:
Analyzed new client onboarding experience; made recommendations for internal resources efficiency enhancement and made recommendations for how these resources can be best positioned to help users.
Categories:
Analytics, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Technology and IT
Details
Project
Market/customer segmentation and sales positioning
Summary:
Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.
Categories:
Analytics, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Raleigh, NC
Details
Project
New Product Innovation Pipeline Discovery & Prioritization
Summary:
Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.
Categories:
Market Research
Client
Location:
Raleigh, NC
Industry:
Consumer Products
Details
Project
Accelerate Revenue
Summary:
Refined the sales and commercialization strategy and implemented processes to increase revenue.
Categories:
Operations, Strategy
Client
Location:
Raleigh, NC
Industry:
Technology and IT
Details
Project
Bulletproof Graft Strategic Identification
Summary:
Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.
Client
Location:
Durham, NC
Details
Project
K4Home Go-to-market
Summary:
Developed a go-to-market strategy, particularly focusing on product positioning, packaging and delivery for seniors aging in their homes.
Categories:
Marketing Strategy, Operations, Strategy
Client
Location:
Raleigh, NC
Industry:
Technology and IT
Details
Project
MATI Consumer Research
Summary:
Helped MATI understand consumer attitudes and preferences in the energy drink category; made recommendations on how to position MATI versus traditional energy drinks and emerging competitive brands.
Categories:
Market Research
Client
Location:
Durham, NC
Industry:
Consumer Products
Details
Project
Growth Market Analysis
Summary:
Analyzed the value and market opportunities present in the life sciences healthcare market to determine the options of that market.
Categories:
Market Research
Client
Location:
Raleigh, NC
Details
Project
ShiftWizard Competitor Analysis
Summary:
Conducted a competitive analysis to be used to inform marketing, sales, and product development strategies. Also developed a "cheat sheet" reference tool and an exhaustive competitor database.
Categories:
Market Research, Marketing Strategy
Client
Location:
Morrisville, NC
Details
Project
New Industry Market Research
Summary:
Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.
Categories:
Market Research
Client
Location:
Durham, NC
Details