American Efficient

Project

Monetizing Additional Value Streams for Energy Efficiency Assets

Summary: Identifed and prioritized additional EE value streams to monetize outside of current energy capacity business.

Categories:

Marketing Strategy, Operations, Strategy

Client

Location: Durham, NC

Industry:

Energy

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

EDGE

Duke Clinical Research Institute

Project

Digital Health Solution

Summary: Assessed and incorporated operational and business development tools for a new, intrapreneur division of large academic research organization to support its growth into a core, strategic capability. Outcomes include competitor analysis, opportunity scorecard, and product lifecycle optimizations.

Categories:

Market Research, Strategy, Technology

Client

Location: Durham, NC

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

HSM

Kindermusik International

Project

The next 10 years for Kindermusik

Summary: Developed strategic product and organizational recommendations to an international children’s education company to achieve 10 million in yearly revenue and 20% EBIDTA margin over the next 3 to 5 years.

Categories:

Marketing Strategy, Strategy

Client

Location: Greensboro, NC

Industry:

Education

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

Strategy

Lenovo

Project

Lenovo eCommerce Gaming Strategy

Summary: Supported the Lenovo eCommerce team’s effort to grow a community of beginner and leisure gamers on gaming.lenovo.com through insights on the content and related platforms for reaching their target audience.

Categories:

Strategy

Client

Location: Morrisville, NC

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

Strategy

LifeNet International

Project

Multiplying Investments in Healthcare

Summary: Developed data-driven, impactful messaging strategies by quantifying partner facility contribution, assessing LifeNet impact and depicting primary donor journey mapping to further expand LifeNet’s donor base.

Categories:

Strategy

Client

Location: Kampala, Uganda

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

CASE

Locus Biosciences, Inc.

Project

Pipeline Opportunity Prioritization

Summary: Developed a financial model and commercial dossier for three programs being explored by Locus Bioscience.

Categories:

Strategy

Client

Location: Morrisville, NC

Industry:

Pharmaceuticals

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

HSM

TIST

Project

Expansion Strategy

Summary: Developed a remote-user experience to facilitate the recruitment and development of farmers, provide an accessible repository of best practices, and train current and future leaders across the TIST organization to reduce travel requirements and accommodate social distancing requirements.

Categories:

Strategy

Client

Location: Global,

Industry:

Agriculture, Forestry, Fishing & Hunting

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

EDGE

Woods Hole Oceanographic Institution

Project

Bringing OceanWorks to Life

Summary: Analyzed analog accelerator/incubators in the market to recommend best practices for Center Marine Robotics to adopt, in addition define DunkWorks value proposition to attract funders and investors.

Categories:

Strategy

Client

Location: Woods Hole, MA

Industry:

Environmental

Type:

Non-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

EDGE

Sports Endeavors

Project

Private Label Assessment

Summary: Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.

Categories:

Analytics, Finance, Market Research, Strategy

Client

Location: Hillsborough, NC

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

UNC Health Care

Project

Opportunity Evaluation: New Business for Niche Market Segment

Summary: Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.

Categories:

Finance, Market Research, Marketing Strategy, Operations, Strategy

Client

Location: Chapel Hill, NC

Industry:

Health Services

Type:

Non-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy