Project
Private Label Assessment
Summary:
Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.
Categories:
Analytics, Finance, Market Research, Strategy
Client
Location:
Hillsborough, NC
Industry:
Fitness & Recreation
Details
Project
Opportunity Evaluation: New Business for Niche Market Segment
Summary:
Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Chapel Hill, NC
Industry:
Health Services
Details
Project
User Assessment
Summary:
Collaborated with the Unite Us team to identify three specific populations in NC with urgent unmet needs, researched social care providers with high potential for cost savings and health impact, and created three menus of social care programs and recommended partnerships that would add value to the Unite Us network.
Categories:
Finance, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Raleigh, NC
Details
Project
Social Network Analysis
Summary:
Developed an organizational network analysis of stakeholder relations in aims to improve organizational efficiency as well as find opportunities for growth in external relationships.
Client
Location:
Chapel Hill, NC
Type:
University Affiliate
Details
Project
Fintech Market Analysis
Summary:
Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.
Categories:
Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology
Client
Location:
Durham, NC
Industry:
Banking, Finance & Insurance
Details
Project
Who Is Fullsteam?
Summary:
Analyzed existing customer base, in the form of a buyer persona, identified a potential second state to implement market expansion.
Categories:
Market Research
Client
Location:
Durham, NC
Industry:
Food, Beverage & Tobacco
Details
Project
Small winery end-to-end digital buying journey for wine closures
Summary:
Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.
Categories:
Market Research, Marketing Strategy, Social Media, Technology
Client
Location:
Zebulon, NC
Details
Project
AI-powered Virtual Human Technology for Education and Training in MBA programs
Summary:
Conducted comprehensive market research and segmentation of the video game industry, and developed a data-driven go-to-market strategy for the client’s simulation software.
Categories:
Market Research, Strategy, Technology
Client
Location:
Cary, NC
Details
Project
Go To Market
Summary:
Supplemented the existing go-to-market strategy for this upcoming heating solutions company, including a comprehensive competitive landscape and novel customer inputs for enhanced pricing strategy to best position the client’s service and product in the US market.
Categories:
Marketing Strategy, Strategy
Client
Location:
Somerville, MA
Details
Project
Scoring effect of management capability on SME performance
Summary:
Synthesized current literature and provided recommendation for best methodology to begin data gathering of current state of management capabilities for micro-firms in New Zealand.
Client
Location:
Wellington, NZ
Details