BRF S.A.

Project

Market Entry Strategy with M&A Recommendation for North America

Summary: Proposed a strategic road map for a global animal protein leader to enter the US Food market. This was based on a deep-dive into consumer trends, category prioritizations, competition landscape and M&A recommendations.

Categories:

Market Research, Strategy

Client

Location: Dubai, UAE

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy

CMPC

Project

Location Study Greenfield Project

Summary: Conducted a site selection project including labor costs, regulations, economic incentives, OSHA / EPA and real estate availability in the Southeastern United States to locate the optimal region for a new manufacturing facility.

Categories:

Logistics, Operations, Strategy

Client

Location: Atlanta, GA

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

Strategy

Conservation X Labs

Project

The Sentinel - AI in the Environment

Summary: Delivered strategic recommendations and go-to-market strategy for Conservation X Labs’ Sentinel AI product, in the space of invasive species and human wildlife conflict.

Categories:

Analytics, Logistics, Marketing Strategy, Operations, Strategy

Client

Location: Washington D.C, DC

Industry:

Environmental

Type:

Non-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

EDGE

Duke Clinical Research Institute

Project

COVID-19 Crisis Research Funding Response

Summary: Developed standardization of vendor selection processes and introduction of Scrum methodologies to improve efficiency for government research projects from pre-award through study start-up phase.

Categories:

Human Capital, Logistics, Operations, Other, Strategy

Client

Location: Durham, NC

Industry:

Healthcare

Type:

Non-Profit

Details

Year:

2020-2021

Program:

EMBA

Center:

HSM

Kiosite

Project

Market Analysis & Strategic Positioning

Summary: Mapped current competitive landscape and gave a recommendation for what to focus on in order to scale up operations.

Categories:

Market Research, Strategy, Technology

Client

Location: St. Louis, MO

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Maytronics US, Inc.

Project

Dolphin Consumer Research

Summary: Developed a go-to-market strategy for a leading robotic pool cleaner company on the launch of their new core robot line in Arizona, California, Florida and Texas, including marketing message recommendations and key counties that should be prioritized.

Categories:

Analytics, Market Research, Social Media, Strategy

Client

Location: Duluth, GA

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Medstaff National Medical Staffing

Project

Telehealth Staffing Platform Launch

Summary: Evaluated all relevant aspects for launching new digital platform, recommended the best way to enter the market, and developed practical solutions and strategies for our clients' existing and emerging challenges.

Categories:

Analytics, Finance, Market Research, Operations, Strategy

Client

Location: Cary, NC

Industry:

Healthcare

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Museum of Life and Science

Project

Marketing Research

Summary: Developed eight data-driven recommendations to drive member growth and retention for a local Durham museum, using comprehensive market research to improve both paid general admission and membership revenues.

Categories:

Market Research, Marketing Strategy

Client

Location: Durham, NC

Industry:

Other

Type:

Non-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

Oracle Corporation

Project

5G Industry Use Cases

Summary: Identified and developed user stories and monetization strategies for 5G use cases for communications service providers (CSPs) across five different industries, aimed at how CSPs can recoup their investments in 5G technology.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: Redwood Shores, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy