Project
Travel Marketing Subscription Services
Summary:
Assessed the market and viability of a bundled subscription of marketing-related services for an AdTech company that’s looking to drive customer retention and fee revenue.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
San Francisco, CA
Details
Project
Community Customer Segmentation and Funding Strategy
Summary:
Compiled research for climate technology company related to additional revenue streams for the insurance industry and state and federal funding strategies for the company’s clients.
Categories:
Analytics, Market Research, Strategy
Client
Location:
Seattle, WA
Industry:
Technology and IT
Details
Project
Robotic startup – Market sizing for the greatest in-building amenity
Summary:
Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.
Categories:
Market Research, Strategy
Client
Location:
Montreal, Quebec
Details
Project
Tennessee Athletics Revenue Generation Market Research
Summary:
Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.
Categories:
Market Research, Other, Strategy
Client
Location:
Knoxville, TN
Type:
University Affiliate
Details
Project
M&A Strategy
Summary:
Identified and evaluated of potential M&A targets in the Titanium and Composites industry within the United States for a large Titanium manufacturer, with the goal of pursuing the acquisitions within the next year.
Categories:
Finance, Market Research, Strategy
Client
Location:
Leetsdale, PA
Details
Project
3 Party Logistics Process
Summary:
Conducted a comprehensive assessment of supply chain logistics of this pulp and paper manufacturing company that included recommendations for cost optimization.
Categories:
Logistics, Operations, Strategy
Client
Location:
Atlanta, GA
Details
Project
Customer Acquisition
Summary:
Developed data-driven recommendations for this private aviation firm to improve their e-commerce presence and developed strategies to improve market share capture for their retail club offering.
Client
Location:
Kinston, NC
Industry:
Transportation & Warehousing
Details
Project
Expand Klearly's go-to-market strategy
Summary:
Established a go-to-market strategy and target customer profile for a B2B early-stage data synthesis company seeking growth by understanding their value proposition through in-depth competitive landscape research.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Research Triangle, NC
Details
Project
Market research of decarbonization and potential business opportunities
Summary:
Targeted a set of key industries and regions, through data-driven recommendations and matrix valuation, for a global filtration company to target as they aid the world in decarbonization efforts.
Categories:
Market Research, Marketing Strategy
Client
Location:
Raleigh, NC
Details
Project
Data Monetization
Summary:
Identified strategic opportunities to enhance sales pipeline value and capabilities.
Categories:
Market Research, Technology
Client
Location:
New York, NY
Details