Sojern

Project

Travel Marketing Subscription Services

Summary: Assessed the market and viability of a bundled subscription of marketing-related services for an AdTech company that’s looking to drive customer retention and fee revenue.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: San Francisco, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

StormSensor & Buoyant Ventures

Project

Community Customer Segmentation and Funding Strategy

Summary: Compiled research for climate technology company related to additional revenue streams for the insurance industry and state and federal funding strategies for the company’s clients.

Categories:

Analytics, Market Research, Strategy

Client

Location: Seattle, WA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

EDGE

YPC Technologies

Project

Robotic startup – Market sizing for the greatest in-building amenity

Summary: Created a repeatable process to size and segment metropolitan markets focusing on buildings/areas/communities that meet business case profitability restrictions, beginning with Toronto, Canada.

Categories:

Market Research, Strategy

Client

Location: Montreal, Quebec

Industry:

Other

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

I&E

Pairwise

Project

Plant-Based Pet Food Market Sizing

Summary: Assessed the growth potential and market size for plant-based pet foods globally in the upcoming 5 years, and consequently provided recommendations for Pairwise on taking the product to market along with a high-level go-to market strategy.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

University of Tennessee Athletic Department

Project

Tennessee Athletics Revenue Generation Market Research

Summary: Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.

Categories:

Market Research, Other, Strategy

Client

Location: Knoxville, TN

Industry:

Other

Type:

University Affiliate

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

VSMPO-Tirus, U.S.

Project

M&A Strategy

Summary: Identified and evaluated of potential M&A targets in the Titanium and Composites industry within the United States for a large Titanium manufacturer, with the goal of pursuing the acquisitions within the next year.

Categories:

Finance, Market Research, Strategy

Client

Location: Leetsdale, PA

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

CMPC

Project

3 Party Logistics Process

Summary: Conducted a comprehensive assessment of supply chain logistics of this pulp and paper manufacturing company that included recommendations for cost optimization.

Categories:

Logistics, Operations, Strategy

Client

Location: Atlanta, GA

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

flyExclusive

Project

Customer Acquisition

Summary: Developed data-driven recommendations for this private aviation firm to improve their e-commerce presence and developed strategies to improve market share capture for their retail club offering.

Categories:

Strategy

Client

Location: Kinston, NC

Industry:

Transportation & Warehousing

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

Klearly

Project

Expand Klearly's go-to-market strategy

Summary: Established a go-to-market strategy and target customer profile for a B2B early-stage data synthesis company seeking growth by understanding their value proposition through in-depth competitive landscape research.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Research Triangle, NC

Industry:

Software

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

MannHummel USA Inc

Project

Market research of decarbonization and potential business opportunities

Summary: Targeted a set of key industries and regions, through data-driven recommendations and matrix valuation, for a global filtration company to target as they aid the world in decarbonization efforts.

Categories:

Market Research, Marketing Strategy

Client

Location: Raleigh, NC

Industry:

Automotive

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy