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Fuqua Client Consulting Practicum

Cellugy

Project

Guide: the Go-to-Market Plan

Summary: Identified patterns and high-level decision-maker processes among potential customer segments and developed a value map to support future market entry within the European food packaging market for a Denmark-based biotech startup.

Categories:

Analytics, Market Research, Marketing Strategy, Strategy

Client

Location: Aarhus, Denmark

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

I&E

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