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Fuqua Client Consulting Practicum

Noël Group

Project

Small winery end-to-end digital buying journey for wine closures

Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.

Categories:

Market Research, Marketing Strategy, Social Media, Technology

Client

Location: Zebulon, NC

Industry:

Manufacturing

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

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