Book Review: The Circle

March 30th, 2015

book-coverEggers, Dave. The Circle : a novel. Alfred A. Knopf / McSweeney’s Books, 2013. also available in online audiobook and online e-book formats.

On his list of the best business books of 2014, leadership expert/author James O’Toole names a novel as one of the best books about organizational culture for the year.  The novel is The Circle by Dave Eggers, author of several best selling novels and memoirs.  It is rare that a work of fiction is cited as a leading business book — with the notable exception of The Goal by the late Eliyahu Goldratt, required reading at Fuqua and many other top MBA programs.

My initial reading of Eggers’ The Circle was disappointing.  The characters were superficially drawn and did not connect to me as a reader.  The dialog seemed stiff and some of the content was repetitive.  Yet the book was a quick read for 500 pages and made thoughtful points about social media, connectedness and privacy.

Two weeks later, I reviewed Invisibles by David Zweig, who describes the work culture of the people that he calls the “Invisibles” as the complete opposite of the work culture that Eggers creates in The Circle.  Zweig’s Invisibles are highly skilled professionals who work anonymously, deriving meaning from the craft itself and excellence in its performance. By contrast, the characters who work in The Circle receive instant numeric feedback after each task and are driven to relentless self-promotion to improve their metrics.

I went back to The Circle and my second reading gave it more stars.  In Eggers’ novel, the Circle is the name of the company that replaces Google, Facebook, Twitter with one unified corporation that offers a single account for email, banking, social media and all other identity needs.  The goal of the company is to improve the world, through utility, efficiency and transparency.

The Circle pushes their employees to share their experiences through social media and in company sponsored events.  Since people improve their behavior when all is visible, the Circle intensifies the habit of sharing into constant surveillance called “transparency.”  Individuals are conscious of everything they do and filter everything they say.  Communication sounds forced.  Relationships become superficial.  Life grows less spontaneous, less genuine.  Perhaps Eggers’ superficial characters and unnatural dialogue were purposeful choices by an exceptional author.

Or not.  Either way The Circle provokes ideas about workplace culture, and about our changing attitudes around sharing and privacy.  I recommend The Circle to anyone interested in the culture of organizations as well as those concerned about the changes in society arising from use of the internet.

© Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

J.B. Fuqua Collection Open House

March 19th, 2015


The Ford Library invites you to visit us this Friday, March 20th from 12PM to 6PM to learn more about James Brooks (J.B.) Fuqua, the founding benefactor of Duke University’s Fuqua School of Business.

The awards, honors, memorabilia and an illustrated biographical slide deck of J.B. Fuqua will be on open display in Ford Library’s J.B. Fuqua Room, located at the end of the aisle of our main reading room.

Please visit us to learn more about this pioneering entrepreneur, self-made man, and philanthropist.

Book Review: Invisibles

March 16th, 2015

cover imageZweig, David.  Invisibles : the power of anonymous work in an age of relentless self-promotion. Portfolio/ Penguin, 2014. also available as an online audiobook

During my 33 years at Duke, I often hear faculty members say how much they love the Ford Library.  They cite deep collections, seamless data, and beautiful buildings, but it is rare for anyone to acknowledge the people who make this all possible.  To faculty members, the librarians who select materials in anticipation of their needs, the catalogers who make them “discoverable” online, and the IT managers who license and provide data at their fingertips, are almost invisible.  Even reference librarians, once the public face of the library, are now anonymous, as research assistance takes place through email and IM.

Journalist David Zweig explains why.  In his book, Invisibles, Zweig shows that for professionals with key technical skills, the better they perform, the more they disappear.  It is only when mistakes happen that these specialists are noticed at all.

While Zweig does not analyze libraries per se, he uses many other examples of complicated work.  He begins at the world’s busiest airport in Atlanta, where he interviews the man responsible for designing the cues (maps, signage, lighting, color) that direct millions of confused and disoriented passengers to their next destinations.  He then moves on to the world of perfume, where a “Nose” follows a meticulous process to create new fragrances for clients.  While Invisibles are found in all walks of life, many Zweig’s examples are from the arts, including architecture and music.

The people that Zweig calls the “Invisibles” are happy in their anonymity.  Invisibles develop an expertise within a field and find meaning in the challenges that the work presents.  As masters of their craft, they enjoy taking on more responsibility and working collectively with others.  Invisibles are deeply respected for their skills by co-workers but do not seek rewards or recognition from those outside their professional group.  For Invisibles, excellence is its own reward.

This book is recommended for all, but most especially for the Invisibles at Fuqua, as well as readers who enjoyed the best seller, Quiet by Susan Cain.

© Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

New Movies for March: Part 2

March 11th, 2015

Here are the remainder of our new DVDs for the month:

FarmlandGame of Thrones DVD cover
Horrible Bosses 2
The Interview
St. Vincent
Game of Thrones, season 4
Olive Kitteridge

You may browse the entire DVD collection via the library catalog.

New Movies for March: Part 1

March 9th, 2015

Here are our newest DVD titles:

Kill the Messenger
The Tale of the Princess Kaguya
The Theory of Everything
Million Dollar Arm
Alexander and the Terrible, Horrible, No Good, Very Bad Day

You may browse the entire DVD collection via the library catalog.

Library Hours Update (Feb.27)

February 27th, 2015

photo credit - Salt Lake TribuneFord Library will be closing at 8PM on Friday, February 27 due to winter weather conditions.

Please follow our Twitter feed for the very latest updates on the Library’s operating hours during winter weather conditions.

Feel free to direct any questions or concerns to us at

Library Hours Update – Feb. 26 – 27

February 25th, 2015

icy-roadFord Library remains closed today, Thursday, 2/26/15. 

UPDATE: Ford Library has plans to open at 10AM on Friday, 2/27/15 .

Please follow our Twitter feed for the very latest updates on the Library’s operating hours during winter weather conditions.

Feel free to direct any questions or concerns to us at

New Movies for February: Part 2

February 20th, 2015

Here are the remainder of our new DVD titles for the month:

John WickJohn Wick DVD cover
The Judge
Masters of Sex, season 1
Men, Women & Children
A Million Ways to Die in the West
Miss Meadows
My Old Lady
Open Windows
White Bird in a Blizzard
The Zero Theorem

You may browse the entire DVD collection via the library catalog.

Library Closing Early Today (2/24/15)

February 18th, 2015

icyroad-besafeFord Library will be closing early at 5PM today (Tuesday, February 24) due to winter weather conditions.

Please follow our Twitter feed for the very latest updates on the Library’s operating hours during winter weather conditions.

Feel free to direct any questions or concerns to us at

Writers on Writers: Best Business Books

February 16th, 2015

stack of booksWinter is prime time for business journalists to announce the best books of the year.  Forbes, Inc., Business Insider, Amazon, Goodreads – and now a new journal in the Ford Library, strategy+business by PwC – all publish lists of the best books for business people.

The books cited in this post are from PwC’s strategy+business list.  Readers who want to read complete reviews by business writers (editors, authors, columnists) in print can find them in strategy+business in the Leadership & Management journal section of the Ford Library.   The books below are available in various formats (ebooks, audiobooks, print) through the Duke libraries online catalog. Click the the title to see the available formats.

Topic: Strategy

Business strategy: managing uncertainty, opportunity, and enterprise by J.C. Spender

Fewer, bigger, bolder: from mindless expansion to focused growth by Sanjay Khosla and Mohanbir Sawhney

Accelerate: building strategic agility for a faster-moving world by John P. Kotter

Topic: Marketing

Tilt: shifting your strategy from products to customers by Niraj Dawar

Connected by design: 7 principles for business transformation through functional integration by Barry Wacksman and Chris Stutzman

Romancing the brand: how brands create strong, intimate relationships with consumers by Tim Halloran

Topic: Self-Improvement

Left brain, right stuff: how leaders make winning decisions by Phil Rosenzweig

Moment of clarity: using the human sciences to solve your toughest business problems by Christian Madsbjerg and Mikkel B. Rasmussen

It’s not the how or the what but the who: succeed by surrounding yourself with the best by Claudio Fernandez-Araoz

Topic: Organizational Culture

Joy, inc.: how we built a workplace people love by Richard Sheridan

The moment you can’t ignore: when big trouble leads to a great future by Malachi O’Connor and Barry Dornfeld

The circle by Dave Eggers

Topic: Innovation

The second machine age: work, progress and prosperity in a time of brilliant technologies by Erik Brynjolfsson and Andrew McAfee

Social physics: how good ideas spread – the lessons from a new science by Alex “Sandy” Pentland

How Google works by Eric Schmidt and Jonathan Rosenberg

Topic: Sustainability

Responsible leadership: lessons from the front line of sustainability and ethics by Mark Moody-Stuart

How the poor can save capitalism: rebuilding the path to the middle class by John Hope Bryant

The big pivot: radically practical strategies for a hotter, scarcer, and more open world by Andrew S. Winston

Topic: Economics

Capital in the 21st century by Thomas Piketty

Age of ambition: chasing fortune, truth and faith in the new China by Evan Osnos

Stress test:  reflections on financial crises by Tim Geithner

© Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.