New Books for February
The Ford Library adds new books every month. Here is just a sample from specific categories. Come check out our New Books section for even more choices on a variety of business and related topics. (Click on any of the titles below to check availability or to place a hold.)
“Introduction to” business texts:
- Introduction to the Theory of Cooperative Games (Series C: Game Theory, Mathematical) by Bezalel Peleg
- An Introduction to Corporate Finance: Transactions and Techniques Second Edition by H. Ross Geddes
- Ethics and Business: An Introduction by Kevin Gibson
Web Design & Technology:
- The Design of Sites, 2nd Ed: Patterns for Creating Winning Websites by Douglas K. Van Dyune, James A. Landay, and Jason I. Hong
- Designing the Obvious: A Common Sense Approach to Web Application Design by Robert Hoekman, Jr.
- 24/7 How Cell Phones and the Internet Change the Way We Live, Work, and Play by Jarice Hanson
Psychology and Human Behavior in Business:
- Snipers, Shills, and Sharks: E-bay and Human Behavior by Ken Steiglitz
- Mistakes Were Made (but not by me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris
- Egonomics: What Makes Ego Our Greatest Asset (Or Most Expensive Liability) by David Marcum and Stephen Smith
- Spiritual Motivation: New Thinking for Business and Management edited by Jeremy Ramsden, Shuhei Aida, and Andrew Kakabadse
Green Business Strategy:
- Harvard Business Review on Green Business Strategy by Harvard Business School Press
- Carbon Strategies: How Leading Companies are Reducing Their Climate Change Footprintby Andrew J. Hoffman
- The Clean Tech Revolution: The Next Big Growth and Investment Opportunity by Ron Pernick and Clint Wilder
Tourism and Hospitality Industry:
- Managing Tourism and Hospitality Services: Theory and International Applications edited by Brude Prideaux, Gianna Moscardo, and Eric Laws
- Managerial Competence within the Hospitality and Tourism Service Industries: Global Cultural Contextual Analysis by John Saee
- The International Hotel Industry: Sustainable Management by Timothy L. G. Lockyer
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