Understanding Human Behavior (and how to use that knowledge in business)

Predictably Irrational book cover

Have you ever wondered why people act the way that they do?

Fuqua’s own Professor Dan Ariely has and he wrote a book about this subject. The Ford Library has a number of copies of this book as well as more great titles on the subject of human behavior (and business). (If you would like more information on Predictably Irrational, please see Dan Ariely’s blog.) As always, you can click on any title below to check availability or to place a hold.


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