Ford Library

Ariely, Dan. Predictably irrational : the hidden forces that shape our decisions.
HarperCollins, 2008.

Dan Ariely’s Predictably Irrational has been on the New York Times Best Seller list for three weeks, currently at #5 for hardcover nonfiction. David Berreby has published an excellent book review of the book in the March 16^th Sunday NY Times.

You can also stop by the Ford Library and see our new display on behavioral economics. Check out Dan’s book or the others that are highlighted there.

Comments or questions?: reference-librarians@fuqua.duke.edu.

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Tags: Decision-making, Fuqua authors

This entry was posted by Amy on Friday, March 21st, 2008 at 3:15 pm and is filed under Featured Resources. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.