New Database: SRDS Media Solutions
Ford Library has recently subscribed to the following new database with access open to all Duke University Users.
The SRDS Media Solutions Database provides advertising media rates and advertiser data through its coverage of traditional media – such as magazines, newspapers, television, direct marketing and radio – as well as online sources. This database delivers the full data contents of the following print publications of the Standard Rate Data Service (SRDS):
- Business Publication Advertising Source
- Consumer Magazine Advertising Source
- Direct Marketing List Source
- Newspaper Advertising Source
- Radio Advertising Source
- Interactive Advertising Source
- TV and Cable Source
This online service will replace our print subscriptions to the above titles. No further print copies of the above will be added to our collection.
Links to the SRDS Media Solutions Database are available on our Quick Links, Descriptive List, and Subject List database pages.
Please feel free to send any comments or questions about this database to: reference-librarians@fuqua.duke.edu.
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Tags: Library Databases, Marketing