Archive for January, 2009

MIT Case Studies Online

Tuesday, January 27th, 2009

MIT Sloan is now offering free case studies through their new web site called MIT Sloan Teaching Innovation Resources. The case studies cover the following management areas: industry evolution, sustainability, and global entrepreneurship.

Off-Campus Job Hunters Workshop

Friday, January 23rd, 2009

job hunters workshop

Wondering how you can locate a job in a challenging economy?

Then you may want to attend the Off-Campus Job Hunters Workshop at the Ford Library which will allow you to:

  • find articles on a particular company
  • find industry reports
  • locate market research.
  • create a customized list of companies using variables such as geographic location, annual sales, industry, etc.

Classes will be held 1/28 through 2/25 in the Ford Library Data Resources Room.

Some of the databases covered will include ABI-Inform, Factiva, MarketLine and Onesource, plus a look at Vault, Wetfeet, and others. This class is designed for students who have not taken the basic library database class.

Click here to register online

Register soon since space in the Data Resources Room is limited.

Please feel free to send any questions about the class to:

Find Jupiter Content on Forrester

Wednesday, January 21st, 2009

image courtesy Forrester Research

Where did the Jupiter Research content go?

Last Saturday, Jupiter Research ceased to exist as a separate web site and its content was integrated into Forrester research.

As a consequence of the merger, all Jupiter branding was removed from their research; but you can still browse the research products that were created for the Jupiter site.

  1. After connecting to Forrester, enter Jupiter in the search box at the top of the Forrester page.
  2. At the top of the results list, you’ll see an option to “Browse by Category instead: Jupiter”.see an example
  3. Clicking this Browse by Category list will return the content intially created for the Jupiter site.see an example
  4. You can also focus your search by clicking the subject or topic links to the left.

If you have difficulty locating what you need, please feel free to send any questions or concerns to:

Book Reviews: Negotiating Globally

Thursday, January 15th, 2009

images courtesy

How to negotiate anything with anyone anywhere around the world by Frank L. Acuff, Amacom, 3rd ed., 2008.

After a brief discussion of the basics of negotiation, this book discusses how to greet, communicate and negotiate with people in 62 countries worldwide. This book also includes a brief summary of the business climate in 7 regions of the world.

Global negotiation : the new rules by William Hernandez Requejo and John L. Graham, Palgrave, 2008.

In this practical book, Requejo and Graham lay the groundwork for sustainable business relationships worldwide. The first part of this book discusses the multiple ways cultural differences in values and communication styles can cause misunderstandings between otherwise positively disposed business partners. The authors then discuss their model of global negotiation that includes intelligence gathering, communication and creativity. The last part of the book focuses on Indian, Chinese and Mexican negotiation styles.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business. All rights reserved.

Sales, Advertising & Marketing History: John W. Hartman Center

Wednesday, January 14th, 2009

Part of Duke’s special collections library, the Hartman Center’s historical print archives and multimedia resources promote the study of sales, advertising and marketing in society.

They provided the material for a recent Perkins Library exhibit looking at advertising in the 1960s titled, “Not Just Mad Men: Real Advertising Careers in the 1960s”. You can see an audio slide show on the Duke Today site.

Take a look at their advertising image databases which range from Ad Access (newspaper and magazine ads from 1911 to 1955) to Medicine and Madison Avenue (health-related ads from 1911 to 1958).

Book Review: The White Tiger

Tuesday, January 13th, 2009

image courtesy

The white tiger: a novel by Aravind Adiga. Free Press, 2008.

Aravind Adiga’s first novel was requested by several students, who said it was a story about an entrepreneur in India. It turns out that White Tiger is not about business. It is a ruthless portrait of contemporary India.

The main character begins life in poverty and deprivation in a village in northern India. He dreams of leaving his town and finds a job as a driver/servant for wealthy landowners who move to Delhi. Eventually, he commits a brutal murder to free himself from bondage and to obtain the capital to begin a business.

Behind the story of the Indian economic miracle, with glass office towers, luxury apartments and gigantic malls, is another story of those whom the economic miracle is leaving behind. This is the story of social injustice for the poor and uneducated, and about corruption and cruelty in all levels of society.

Some people find this book to be darkly humorous — this reviewer did not. Nevertheless, the novel is a fascinating read. White Tiger won the 2008 Man Booker prize.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business. All rights reserved.

Jupiter Research Merged Into Forrester

Tuesday, January 13th, 2009

image courtesy Forrester Research

On Saturday, January 17, 2009, Jupiter Research will no longer be available as a separate web database site.

What Happened: On July 31st, 2008, Forrester Research acquired Jupiter Research. In the intervening months, Forrester has chosen to fully absorb Jupiter’s content into its own web site, and as a result, Jupiter will no longer maintain a separate web presence and brand.

In order to ensure that Fuqua and Duke University users continue their access to our currently subscribed Jupiter content, we have worked with both companies to create a single login point for both Jupiter and Forrester content.

What Will Change:

  • On 1/17/08, links for Jupiter Research will be re-directed to the Forrester Research site.
  • After clicking a Jupiter or Forrester link, users will be prompted by Duke University NetID Services to enter their NetID and password. Once entered, a user will be connected to the Forrester site where they will have access to both Jupiter and Forrester Research content.
  • Fuqua users of Forrester Research who have already been issued Forrester usernames & passwords may continue to use these to access Forrester and the Jupiter content on the Forrester site with those usernames and passwords until 4/29/09.
  • Because of the administrative and technical overhead required to maintain 2 methods of access to Forrester, no new Forrester usernames & passwords will be issued to Fuqua users after 1/18/09, and existing personal Forrester usernames & password accounts will be discontinued after 5/20/09.

What Won’t Change: Fuqua and Duke University users will continue to enjoy access to Jupiter Research content on Forrester, as well as more straightforward, NetID-based access to Forrester Research.

Please feel free to use the comments link below for feedback, or send any questions or concerns about this transition via email to:

Book Review: Valley Boy

Wednesday, January 7th, 2009

image courtesy

Valley Boy: The Education of Tom Perkins by Tom Perkins. Gotham Book, 2007.

Tom Perkins was a self described electrical engineering nerd at MIT. He later found his calling at Harvard B-School when he discovered his instinct for business and also spent more time with wine glasses than transistors. Although Perkins became an extremely successful venture capitalist, don’t look to Perkins for a formula, rules, and secrets to success.

Rather, he takes you on a personal journey to his success through chapters of his life. Although Perkins has a passion for toys owning a submarine, the largest privately owned sailboat, and fast and vintage cars, it’s his passions for life and learning that he credits to his outside the box success.

In this selective autobiography, he shares his experiences as a biotech executive, a board member of Hewlett-Packard and the ousting of Carly Fiorina, his trial for manslaughter in France, and forming the Silicon Valley VC firm Kleiner & Perkins that pioneered genetically engineered drugs and ultimately the biotech industry.

Perhaps his most surprising teacher was Danielle Steel with whom he had a brief marriage. Subsequently, he also wrote a novel based on his life. For the real story, he could have easily chosen a more businessy title such as “What I didn’t Learn at Harvard B-School.” She has also influenced Valley Boy, as his style for sharing life’s lessons and creating your own opportunities makes this book read more like an entertaining novel than an autobiography.

Guest reviewer Randy Mayes is a Duke Alumni, author, science writer, and science policy analyst.

© Randall Mayes and Ford Library – Fuqua School of Business. All rights reserved.