Book Reviews: Sustainable Investing

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Kiernan, Matthew J. Investing in a sustainable world : why GREEN is the new color of money on Wall Street. Wiley, 2009.

Krosinsky, Cary and Nick Robins, eds. Sustainable investing : the art of long-term performance. Earthscan, 2008.

Traditionally, ethical and socially responsible investing has been driven by personal values. While this approach has been successful in some sectors in the U.S. and the U.K., the mainstream institutional marketplace has been out of reach. But now, research by Innovest Strategic Value Advisors shows that companies with superior positioning on sustainability issues achieved superior financial returns. Two new books discuss how both Wall Street and Main Street are now interested in investing in ethical, social and green companies to attain long term financial performance.

In Investing in a Sustainable World, Innovest founder and CEO Matthew J. Kiernan makes the business case for integrating environmental and social considerations into investment decisions. He presents conceptual and practical tools to help investors realize environmental, social and financial objectives at the same time. Going green is a global megatrend that will eventually lead to a wholesale transformation in investment that will improve environmental and social conditions worldwide. He also provides concrete examples of organizations that are already investing for sustainability profitably.

Sustainable Investing is a compilation of essays by leading experts in the responsible investment arena. Topics include: The rise of sustainable investing; New risks and opportunities emerging from carbon emission markets, clean energy and water; And the outlook for sustainable investing. The editors conclude that investment management will be transformed over time and sustainable investing will become the new mainstream.

© Reviewer: Meg Trauner & Ford Library РFuqua School of Business.
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One Response to “Book Reviews: Sustainable Investing”

  1. Jon Says:

    didn’t have a chance to look at the book yet, but “sustainable investing” is definitely a sexy term

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