Ford Library

Kanter, Rosabeth Moss. Supercorp : how vanguard companies create innovation, profits, growth, and social good. Crown Business, 2009.

Harvard Business School professor Rosabeth Moss Kanter has a response to the greed-is-good argument. Her new book Supercorp shows that in agile and innovative companies, business performance and social good are intimately connected. In vanguard companies, the corporate culture is both high-performing and humanistic, and provides the foundation for sustainable growth, profit and innovation over the long term.

Vanguard companies are successful and prosperous in their own right and use their core business strengths to address significant societal needs. There are numerous examples of this, including IBM’s response to the tsunami in Asia. Social initiatives are usually selected without profit motive but they provide returns by enhancing the innovation process, by providing positive meaning to employees and by building goodwill in the community.

Rosabeth Moss Kanter is the author of several ground-breaking and best-selling books, including Men and Women of the Corporation, The Change Masters, and When Giants Learn to Dance.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

Tags: Case studies, Company history, Management

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