Ford Library

Here are a set of mini-reviews of four important new books on “going green.”

Click the titles below for information on location and availability.

• Global warming is good for business by Kimberly B. Keilbach. Quill Driver Books, 2009.Provides practical advice on identifying entrepreneurial opportunities, and describes new green technologies that have the potential to power a new generation of innovation.
• Two billion cars: driving toward sustainability by Daniel Sperling and Deborah Gordon. Oxford University Press, 2009.Describes the reluctance of auto manufacturers to employ promising new technologies for reducing the auto’s carbon footprint and recommends solutions for change.
• How to cool the planet : geoengineering and the audacious quest to fix earth’s climate. by Jeff Goodell. Houghton Mifflin Harcourt, 2010.Explores options for cooling earth’s climate in a hurry, focusing on strange and promising ideas that are beginning to attract research dollars, such as “cloud brightening,” pumping water droplets into the air to buffer ocean clouds’ reflectivity.
• Strategy for sustainability: a business manifesto by Adam Werbach. Harvard Business Press, 2009.Shows business leaders how to formulate a green strategy attuned to social, economic and cultural trends, and to implement it by engaging people inside the company and within the community..

© Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

Tags: Energy policy, Environment, Sustainability

This entry was posted by Meg on Monday, June 7th, 2010 at 2:01 pm and is filed under Book Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.