
Farewell, dear students.
We say goodbye to Fuqua students, and extend our best wishes to those graduating at the close the 2010-11 academic year. We hope that in the coming months, you will discover quiet moments to enjoy reading something refreshing – in airport terminals, at the beach or before turning in for the night.
As a parting gift, below are quick summaries of 10 new books, covering topics from advertising to work. You can download this list along with reviews of 10 additional titles in this PDF document. I hope you enjoy them.
Good luck, everyone!
The Age of Persuasion: How Marketing Ate our Culture
By Terry O’Reilly and Mike Tennant
Witty creators of the Age of Persuasion radio series explain why some ads work and some don’t; how marketing and advertising depend on each other; and how they affect our everyday lives.
Being the Boss: The 3 Imperatives for Becoming a Great Leader
By Linda A. Hill and Kent Lineback
Becoming a good boss takes years of learning and practice. This book shows how to manage yourself, your network and your team.
Bought and Paid For: The Unholy Alliance Between Barack Obama and Wall Street
By Charles Gasparino
Fox News reporter Gasparino argues that the White House rewarded its most powerful campaign donors in the financial industry by structuring the bailout in a way that let the biggest banks earn massive profits.
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