Free Beer* with Dan Ariely

Dan Ariely, B. Duke Professor of Psychology & Behavioral Economics at Duke University, spoke to members of the Librarians Assembly at an event sponsored by the Professional Affairs Committee on Thursday, October 11, 2012. He holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine.

If you haven’t met Dan Ariely or read his books, you might not notice that his name pops up everywhere. For example:

*Though his talk was titled “Free Beer,” no beer was served at this event. How very dishonest of you, Dan!

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