Book Reviews: Perfect Pitch
Everyone in business is selling something – pitching a product; launching a company; convincing a client; supporting an idea; advancing a career. Managers are responsible for influencing decisions and motivating others, but not everyone is naturally persuasive. Dozens of books offering advice on making an impression or promoting an idea are published every year, but it is not easy to know which ones are best. These 3 new books in the Ford Library are rated 4.5 to 5 stars on Amazon.com.
Gallo, Carmine. The Storyteller’s Secret. St. Martin’s Press, 2016.
Executive coach and author of two bestselling books about making presentations, Carmine Gallo uses 100 compelling tales to illustrate how to craft a brief and emotional story about overcoming adversity and hardship to captivate an audience.
Also available as an audiobook on OverDrive.
Port, Michael. Steal the Show. Houghton Mifflin Harcourt, 2015.
Author and professional actor Michael Port demonstrates how to use acting techniques, such as stagecraft and improvisation, to overcome fear and to improve everyday performances, including giving speeches, closing deals and nailing job interviews.
Nguyen, Kenny and Gus Murillo. The Big Fish Experience. McGraw-Hill Education, 2016.
Co-founders of Big Fish Presentations show how to create an unforgettable experience for the audience by creating engaging content, adding memorable visuals, and developing a powerful delivery.