Finding Market Research

If you look for market research via a search engine; you’re going to miss sources already available to you via Ford Library!

Here is a quick list of our databases that provide outstanding market research.

BCC Market Research – BCC’s market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Duke currently subscribes to all report categories. Select a topic under the “My Categories” section after connecting to browse reports.

eMarketer Total Access – eMarketer Total Access aggregates and analyzes e-business and high tech market research from over 1600 sources worldwide. Includes charts, tables, statistics & articles for download in PDF, PPT, and Excel format.

Forrester Research – Contains market research reports and data for the online economy with a focus on the impact of IT developments on businesses and consumers.

IBISWorld – Provides an extensive collection of industry market research and industry risk ratings on U.S. industries. Reports focus on industry performance, outlook, products & markets, competitive landscape, major companies, operating conditions, and key statistics. Duke’s subscribed content includes: Core NAICS US Industry Market Research Reports, iExpert Summary Reports, US Specialized Super Niche Industry Reports (Current & Future), and China Industry Reports.

MarketLine Advantage – Contains full text market research reports focusing on companies and broad industry sectors: consumer goods, energy, finance, healthcare, and technology. Market analysis and forecasting looks at major issues and threats for each sector with analytical commentary and data. Academic – Includes full-text market research reports on : Consumer Goods, Heavy Industry, Service Industries, the Public Sector, Life Sciences, Technology & Media, and Demographics. Our subscription includes reports from the following publishers: Packaged Facts, Kalorama Information, Simba, Freedonia, and Mind Commerce.

Mintel Academic – Adds over 600 market research reports into European, UK-specific and US consumer markets every year. more details here

Passport (fka Euromonitor GMID) – A source of demographic, economic, and marketing statistics and research reports for over 200 countries. Provides volume and value market size data for 330 consumer products across 49 countries.

SimplyAnalytics (fka SimplyMap) – a web-based data mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.

Statista – Provides access to downloadable statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

You can also find these resources listed in the Library catalog and on our web site’s A-Z Database List.  And don’t miss our Database Subject Finder, either!


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