Spring Break Reads

As 2017 drew to a close, Inc.’s contributing editor Jeff Haden published his list of the best books of the year, which are designed to help readers connect with ideas and perspectives that will help them make changes in their lives. Any one of these books would be an enjoyable read over Spring Break.

One Device by Brian Merchant. The iPhone is the bestselling and most profitable product of all time, but despite Steve Jobs’ claims, the smartphone is not solely Apple’s invention. Like any breakthrough, the smartphone is a collective achievement involving technologies no one heard of and innovators no one remembers. This is the story of the device, its history and worldwide impact.
Also available as an audiobook and eBook on OverDrive.

Superconsumers by Eddie Yoon. The most knowledgeable and emotionally connected buyers comprise only 10% of all customers, yet these highly fixated superconsumers generate up to 70% of sales and profit. Numerous case studies, anecdotes and data show how these consumers can be tapped to shape strategies and products.

High Performance Habits by Brendon Burchard. Six habits practiced consistently lead to exceptional long-term results across multiple domains of life. Perhaps most salient are the first and last habits. The first is to seek clarity — know yourself and what you want. And the last is to demonstrate courage — stand up for yourself, your ideas and others.
Also available as an eBook on OverDrive and on Notable Business Books Kindles.

Principles by Ray Dalio. Reflections on life lessons learned from a long and successful career in investment management include a time-proven process for making choices and achieving goals. This book advises readers to be clear about what is wanted in life and to design a plan to attain it, and explains Dalio’s personal concepts of Radical Truth and Radical Transparency.
Also available as audiobook on OverDrive and on Notable Business Books Kindles.

Option B by Sheryl Sandberg and Adam Grant. This book on resilience combines personal experiences and academic research to show how after a devastating loss, it is possible to recover and find deeper meaning in life. Those who develop compassion for themselves and draw on their own and others’ support can persevere over hardships such as illness, natural disasters and war.
Also available as an eBook and audiobook on OverDrive and on Notable Business Books Kindles.

© Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.


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