Fresh off the bestseller lists, 10 new business books have been downloaded on Kindles in the Ford Library. Here is a sample of what is available. Take home a Kindle tonight and see what thought leaders are saying.
Carreyrou, John. Bad blood: secrets and Lies in a Silicon Valley Startup. Knopf, 2018.
Acclaimed bestseller about corporate fraud in Silicon Valley’s medical device startup Theranos. CEO Elizabeth Holmes (the female Steve Jobs) raised $700 million from venture capitalists and private investors while hiding the fact that the blood test technology did not work.
Check it out on a Notable Kindle.
Eyal, Nir. Hooked: how to build habit forming products. Portfolio/Penguin, 2014.
Using the iPhone, Twitter, Pinterest, and others as examples, this brief practical book for entrepreneurs, product managers and designers shows how to use consumer psychology to create habit-forming products.
Check it out on a Notable Kindle or as an OverDrive eBook.
Rubin, Gretchen. The Four Tendencies: The Indispensable Personality Profiles That Reveal How to Make Your Life Better (and Other People’s Lives Better, Too). Harmony Books, 2017.
Self-help book based on a personality test that measures individual responses to internal and external expectations. Rubin’s framework sorts responders into four basic types (Upholder, Questioner, Obliger, Rebel) and offers strategies for meeting deadlines, making better decisions and engaging others.
Check it out on a Notable Kindle or as an OverDrive eBook & audiobook.
Tegmark, Max. Life 3.0: Being Human in the Age of Artificial Intelligence. Knopf, 2017.
Non-technical look at the possibilities and dangers of the coming age of superintelligence with superminds that can replicate themselves, learn about the environment, gather information, and avoid mistakes.
Check it out on a Notable Kindle or as an OverDrive eBook & audiobook.
Taleb, Nassim Nicholas. Skin in the Game: Hidden Asymmetries in Daily Life. Random House, 2018.
Unstructured rant about a privileged class of professions such as academics, policy makers, and journalists, who profoundly impact a complex world yet remain insulated from personal repercussions. Having something at stake is necessary for fairness and justice.
Check it out on a Notable Kindle or as an OverDrive eBook & audiobook.
© Meg Trauner & Ford Library – Fuqua School of Business.
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