Book Review: Geek Girl Rising
Cabot, Heather. Geek girl rising : inside the sisterhood shaking up tech. St. Martin’s Press, 2017.
The book Geek Girl Rising by journalists Heather Cabot and Samantha Walravens should be required reading for anyone interested in entering a white, male dominated STEM field. This book covers the history of women in technology or engineering fields, and in business in general, making pivotal points about the lack of diversity in the technology sector; the importance of women helping other women succeed; and the importance of metrics in effecting change.
After a discussion about the need for diversity in STEM companies, the authors discuss ways to advocate for change. The first step to change is learning the actual ratios of women and individuals of color vs white males across industries, facts that tech companies seemed determined to hide. In a lawsuit in 2008, five of the largest Silicon Valley companies, including Google, won a lawsuit that had their company employee makeup declared a “trade secret.” This was reversed around 2013-2014 when the lack of diversity in these companies gained mainstream public attention through popular campaigns like #ChangetheRatio, as well as harassment claims and other lawsuits. People became interested in making a difference, both in reporting the numbers in their workplaces and in using consumer power to incentivize companies to change.
One factor contributing to the lack of diversity in engineering and technology fields is a lack of positive role models and success stories, despite the number of women with power and influence in these industries. Media outlets fail to promote and encourage women, who often face difficult or painful work situations, leading them to leave the industry or to avoid the spotlight as it attracts negative attention. Women pioneers in tech are not cited in articles or books as if their contributions are un-noteworthy. Ultimately, this lack of visibility corresponds to a lack of access and opportunities for growth as well as an inability to inspire others. To counter, Geek Girl Rising exhibits inspirational stories from a multitude of women from a wide range of companies and industries with pithy bios, interviews, anecdotes, and upbeat newsy briefs.
To combat this lack of diversity in key industries, Cabot and Walravens recommend several solutions. First, bring the problems of working in a male dominated work place to light using metrics; for example, the recent media stories about issues at Google and Facebook. A second solution is to “ignite the next generation.” President Obama’s 2014 STEM incentives encourage children, especially girls and children of color, to enter fields involved in innovation. The authors also begin and end their book referencing one female entrepreneur, Debbie Sterling, who in 2014 came out with GoldieBlox, a building/engineering/puzzle game focused around storytelling and problem-solving for children, which was sold by Toys R Us and exhibited at the toy expo in New York’s Jacob Javits Center.
This book is also available as an audiobook on OverDrive.
© Amy Brennan & Ford Library – Fuqua School of Business.
All rights reserved.
Tags: Book Reviews
September 30th, 2018 at 2:39 pm
Thank you for the recommendation. My virtual bookshelf was getting a bit sparse. Now Geek Girl Rising awaits in my Kindle, because I’ve always been a geek boy.