Career 101: Getting the Right Job

October 16th, 2012

Do you know how to respond to an interviewer who has just asked you to tell them about yourself, your weaknesses, or your accomplishments? Fall interview season is here, and employers agree that the key to interview success is preparation. Ford Library offers several new titles on career planning filled with sample interview questions and responses, advice on overcoming interview jitters and avoiding common mistakes, and practical guidance on finding a meaningful career. Visit our career book display or follow the links below to place your hold today.


Dan Beaudry. Power ties: the international student’s guide to finding a job in the United States.

Drew Tewell. The dream job program: get the job you want. 1st ed.

Gayle Laakmann McDowell. The Google resume: how to prepare for a career and land a job at Apple, Microsoft, Google, or any top tech company.

Gillian D. Elcock. How to get an equity research analyst job: a guide to starting a career in asset management.

Heather Krasna; with a foreword from Max Stier. Jobs that matter: find a stable, fulfilling career in public service.

Lily Madeleine Whiteman. How to land a top-paying federal job: your complete guide to opportunities, internships, résumés and cover letters, networking, interviews, salaries, promotions, and more! 2nd ed.

Michael Farr and Laurence Shatkin; foreword by Kristine Dobson. 50 best jobs for your personality. 2nd ed.

Shelly Cryer. The nonprofit career guide: how to land a job that makes a difference.


Alison Doyle’s job search guidebook.

Enrico Moretti. The new geography of jobs.

Read more …

New Movies for October: Part 1

October 15th, 2012

Here are the newest movie arrivals for October. Look for our other new titles in a later post.

American Horror Story, season 1
The Best Exotic Marigold Hotel
The Cabin in the Woods
Chasing Madoff
Damsels in Distress
The Dictator
Marvel’s The Avengers
People Like Us

Book Review: Shiny Objects

October 15th, 2012

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Roberts, James A. Shiny objects : why we spend money we don’t have in search of happiness we can’t buy. HarperOne, 2011.

Two weeks ago, I transformed an empty bedroom in our home from a hideout for a teenager to a welcoming space for a 40-something couple seeking treatment at Duke’s Cancer Center.  As I boxed up the novelties and memorabilia, I wondered “Why would anyone ever buy this stuff?”  In his new book, Shiny Objects, James A. Roberts, professor of marketing at Baylor, explains why we buy so many material goods when we know that happiness cannot be purchased.

Author Roberts begins his book by discussing American consumer culture, where goods and services are valued because they confer a higher social status and project a desired self-image. Yet as people earn more and spend more, they are no happier.  Once basic needs are met, there is no additional happiness with additional purchases.  People quickly adapt to a higher level of consumption and any satisfaction quickly dissipates.  More spending and consuming often follows and people find themselves on the “treadmill of consumption.”   Even worse, earning and spending money takes time away from children, friends and spouse, and it is in nurturing these relationships that truly makes people happy.

Roberts describes American materialism in a number of contexts.  He shows how the American Dream – the opportunity to better oneself though hard work and free choice – evolved historically into a consumer culture.  He provides insights into the psychology of consuming and explains how materialism may be genetic.  He includes a chapter on the prosperity gospel, which teaches that donations to a church will lead to financial returns for the giver.

At the end of the book, Roberts calls for readers to live more simply, freeing up our time and money and strengthening relationships with family and friends.  Even though we live in a consumer culture and material world, we are not doomed to pursue wealth and materials possessions.  We can choose a more meaningful life.  This topic has been covered in other excellent books that have crossed my desk in recent years, but Roberts’s book seems especially accessible.  He writes with warmth and humor, including a quiz in each chapter to enables the reader to evaluate his/her own relationships with consumer culture and personal happiness.  Recommended.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

Free Beer* with Dan Ariely

October 11th, 2012

Dan Ariely, B. Duke Professor of Psychology & Behavioral Economics at Duke University, spoke to members of the Librarians Assembly at an event sponsored by the Professional Affairs Committee on Thursday, October 11, 2012. He holds appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine.

If you haven’t met Dan Ariely or read his books, you might not notice that his name pops up everywhere. For example:

*Though his talk was titled “Free Beer,” no beer was served at this event. How very dishonest of you, Dan!

Book Reviews: Honesty, The Best Policy?

October 8th, 2012

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Ariely, Dan. The (honest) truth about dishonesty : how we lie to everyone—especially ourselves. Harper, 2012.

Peppers, Don and Martha Rogers. Extreme trust : honesty as a competitive advantage. Portfolio / Penguin, 2012.

One summer day an MBA student asked for my help in downloading reports from the Forrester Research database. She told me that her company hired her for an internship because she had free access to Duke databases. Her job was to download reports and to give them to her employer, who did not want to pay for the research. She could not understand why this would be unethical.

In The Honest Truth about Dishonesty, Fuqua faculty member Dan Ariely begins with a different story about “wishful blindness,” an example from the Enron scandal. Many people at the company were blind to the corruption, although the evidence was obvious. Ariely concludes that dishonesty is a deeper problem involving more than a few corrupt corporate leaders. Even the most virtuous among us has the potential to cheat and Ariely’s new book examines the forces that drive our tendencies to be honest or not, both psychological and environmental. He shows how conflicts of interest distort our perceptions of honesty. He discusses the role of rationalization, such as cheating a small amount so we can retain a positive self-image. He illustrates that dishonesty increases when the payoff is not directly tied to money. And he explains that we are more likely to succumb to temptation when we are tired.

As in his previous books, Predictably Irrational and The Upside of Irrationality, Ariely’s new book is a quick and entertaining read with heavy doses of examples and experiments, anecdotes and observations. Many of the ideas presented are counter intuitive. While some of the content may overlap his other books, this work is well worth reading.

Fuqua faculty member Martha Rogers and her business partner, Don Peppers, have also written a new book about honesty, Extreme Trust: Honesty as a Competitive Advantage. Written from the point of view of the company, the authors advise business executives that social media and technology have changed the competitive landscape. Traditional business practices that emphasize product quality and reliability, honest prices and reasonable service are no longer enough. These practices lead to what Rogers and Peppers call “trustworthiness.” Yet in an environment where consumers are widely connected, the company must adopt a new and higher standard, which they call “trustability.”

Trustable companies make it easy for customers to conduct business. They pay attention to the customer’s experience. They form long term relationships with customers and protect their interests. They serve their customers proactively and keep their focus on the long term. Companies that engage in these activities benefit from the transparency inherent in the new environment, made possible by social media, like Twitter and Facebook, as well as consumer reviews on sites like Yelp and TripAdvisor. In today’s environment, what customers say to one another matters more than what the company says in its advertising. Readers in leadership and management roles will value the insights offered in this book.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

Book Review: Bailout

October 1st, 2012

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Barofsky, Neil M. Bailout : an inside account of how Washington abandoned main street while rescuing Wall Street. Free Press, 2012.

Writing book reviews can be depressing. I am not referring to the isolation or self-doubt that plagues any writer. I am talking about the subject matter of many new books — today’s global economic situation.

Over 20 books reviewed or annotated in this blog cover the spectrum of this meltdown, what happened, why it happened and what should be done to prevent it from happening again. These new books include analysis by financiers Henry Paulson and George Soros, as well as economists Joseph Stiglitz and Nouriel Roubini. Books about Lehman Brothers, Ameriquest, AIG, Fannie Mae, Merrill Lynch and Bank of America are infuriating and sad, as are personal stories by journalists bankrupted by the mortgage crisis or by cutbacks on Wall Street. But reading Bailout, which details exactly how change happens (or not) in Washington, is deeply disturbing.

When Bailout begins, Neil Barofsky is a respected prosecutor in the U.S. Attorney’s Office investigating mortgage and securities fraud. In 2008, Barofsky is recruited by the White House as the special inspector general in charge of oversight of TARP funds, heading an office known as SIGTARP. His new job is to hold the U.S. Treasury and the banks it had bailed out accountable for the use of $700 billion of taxpayer funding in TARP. It is well known that in the global crisis, executives on Wall Street had exploited a financial system that guaranteed huge profits and pay regardless of risk because the U.S. taxpayer would cover the losses. But Barofsky also explains that government officials running the bailout program came from those same financial institutions and ensured that the bailout funds would benefit those same executives and firms.

When TARP was proposed, the funds were slated to buy troubled mortgages and bonds, which would stabilize the banks and allow the Treasury to modify the terms of the loans to give relief to homeowners in foreclosure. But the legislation was written loosely and instead of helping homeowners or the housing market, the funds were used to provide direct injections to the banks, which was quite lucrative to the executives who caused the crisis in the first place. Instead of using the funds for increased lending to stimulate the economy, the banks used the funds to buy securities and other banks, for salaries and bonuses, and for improving their balance sheets.

When Barofsky moves from New York City to Washington DC in 2008, he finds himself in a new world, where power and appearances mean everything. He writes frankly about the Washington powerful, especially Tim Geithner and others from the Treasury Department, who obstruct his efforts to institute fraud protections and to investigate mismanagement of TARP funds. By the time Barofsky leaves his position in 2011, TARP has ultimately resulted in larger banks, increasing the risk of another economic crisis. Little help is offered to struggling homeowners or the housing industry. He senses disillusionment among the public and encourages taxpayers to revolt against the government for taking their money and distributing it to banks without holding them accountable. This is an informative book about a complicated subject that is engrossing and personal. Recommended.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

New Movies for September

September 28th, 2012

Our latest titles:

Attack the Block
Avatar, the Last Airbender, book 1 collection
The Five-year Engagement
Glee, season 2
Headhunters [Hodejegerne]
High School
The Hunger Games
L!fe Happens
Monsieur Lazhar
The Pirates! : Band of Misfits
A Separation [Joda´i-e Na´der az Simin]
Snow White & the Huntsman
Tucker & Dale vs. Evil

New and Notable Business Books

September 24th, 2012

stack of books

The Ford Library has been serving up book reviews on this blog for 4 years.  This week, in place of the standard fare is a salmagundi of summaries from 5 new books about business.

Insanely Simple by Ken Segall
Shows how Apple uses the power of simplicity in hardware, software, strategy, marketing and retail to make the company the most valuable on earth.

American Icon by Bryce G. Hoffman
Provides a fly-on-the-wall account of the Ford Motor Company’s turnaround, from the brink of bankruptcy to the most profitable automaker in the world.

The Women of Berkshire Hathaway by Karen Linder
Recounts the lives of 9 female CEOs at Berkshire, beginning with Rose Blumkin, 90 year old manager of the Nebraska Furniture Mart; ending with Katharine Graham, publisher and chairman of the Washington Post.

Understanding Michael Porter by Joan Magretta
Distills the essence of Porter’s foundational work on strategy for managers – or for students who didn’t quite get it the first time. Also available as an audiobook.

The Accountants Guide to the Universe by Craig Hovey
Presents an odd little tale about outsourcing Heaven and Hell to illustrate the basics of accounting and finance.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

Book Review: What Matters Now

September 17th, 2012

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Hamel, Gary. What matters now : how to win in a world of relentless change, ferocious competition, and unstoppable innovation. Jossey-Bass, 2012.

The average business book is a Harvard Business Review article with extra examples, and the average HBR article is three PowerPoint slides with a lot more words.  This irreverent quote is by one of the most respected business thinkers of our time, Gary Hamel.  Hamel’s new book What Matters Now is a blueprint for creating successful organizations that reads like a series of brief HBR articles, illustrated with dozens of examples from companies and institutions. Hamel explains that in today’s business environment, where competition is brutal and change is relentless, there is a wide spectrum of challenges, but 5 critical issues are fundamental for companies to thrive:  Values; Innovation; Adaptability; Passion; and Ideology.

Hamel begins his book by discussing recent lapses in moral judgment in business and politics, and he calls for managers to regain the higher moral ground, to rededicate themselves to higher ideals.  He then discusses innovation, which he calls “the only sustainable strategy for creating long term value.” He offers advice on retooling traditional management processes to foster innovation.

Hamel explains that early management practice was designed to discipline and control the organization.  Yet today’s resilient organization is flexible, constantly rethinking its strategy, redefining its core business and reinventing itself.   It fuels passion in the customers who use the products and in the people who make them.  Hamel outlines a management system where there is less hierarchy and more freedom.  Since management itself is inefficient, he outlines a way to reduce the size of the traditional management layer by making management the responsibility of all employees.  This thought provoking and optimistic book is recommended to anyone willing to view organizations in a new way.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.


September 13th, 2012

If you’ve seen the movie The Iron Giant, you know it’s about a boy and his enormous robot which is capable of doing just about anything and doing it loudly.  In a nutshell, that’s how I describe Bloomberg.  Where  most news services are pulling back on coverage, Bloomberg is expanding.  Name an esoteric market instrument and Bloomberg probably carries its data.  From around the world to your town’s latest bond offering, Bloomberg covers just about everything market related, which may be why this Goliath commands an estimated third of the $16B global financial data market.

Used by our finance students, Bloomberg is also popular with faculty performing research due to the system’s large data footprint and its easy-to-use Excel add-in. Initial training on the system can take no more than 20 minutes for the new user to be up and searching, or they can enroll into Bloomberg University through the system to gain more expert knowledge.  An added bonus, it provides a responsive help desk via chat.

There are drawbacks for the academic user.  Because its software is loaded on individual computers, it can’t be accessed through the web.  And though it contains an enormous data warehouse, it’s hard to say exactly what’s in there other than to dig through the search engine.  Like the Iron Giant, Bloomberg is not the nimblest resource out there, but in terms of comprehensive news and financial information, it’s hard to beat.