Posts Tagged ‘Behavioral economics’

Book Reviews: Writing About Thinking

Tuesday, April 5th, 2011

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Explaining how our brains work is a new preoccupation among economists, marketers, investors and professors. Three new books in the Ford Library help explain why we act as we do, and teach us better ways of thinking and deciding.

Mauboussin, Michael J. Think Twice: Harnessing the Power of Counterintuition. Harvard Business Press, 2009.

Deciding “from the gut” may work in static environments, but complex dynamic situations require deliberate analysis, where thinking twice often leads to counter-intuitive and better solutions.

Medina, John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School. Pear Press, 2008.

A molecular biologist explains what scientists know about the workings of the human brain and shows how to improve its performance for ourselves and our daily lives. Also available as an audiobook.

Eisold, Ken. What You don’t Know You know: Our Hidden Motives in Life, Business and Everything Else. Other Press, 2009.

A practicing psychoanalyst shows how the unconscious mind shapes our thinking and behavior.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
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