Posts Tagged ‘Market Research’

BCC Research

Tuesday, December 13th, 2011

Through the years, Fuqua’s collaboration with other Duke University schools, including the engineering and medical schools, has increased which has corresponded with our need to provide more in-depth research on biotechnology, pharmaceutical, and energy markets.  To assist our students looking for these reports, we’ve turned to BCC Research.

A major strength for BCC  is their use of experts within the industry to analyze and write the reports.  Though it’s not a database I suggest for many of our student projects, it is one I see as an outstanding resource for the whole Duke community.

Need more information on BCC?  Feel free to email me.

New Database – Datamonitor 360

Monday, November 29th, 2010

new database, datamonitor 360

Our Business Insights and MarketLine databases have been merged into a new product, Datamonitor 360. Business Insights is no longer available as a standalone product, and MarketLine will no longer be available as a standalone database after December 31, 2010.

Datamonitor 360 contains full text market research reports focusing on companies and broad industry sectors: consumer goods, energy, finance, health care, and technology. Market analysis and forecasting looks at major issues and threats for each sector with analytical commentary and data.

If you have any questions about Datamonitor 360 or MarketLine, please feel free to contact us.

Mintel Means Lifestyles

Tuesday, September 28th, 2010

One of the small pleasures of my job is snooping on others.  Well, maybe that’s a little extreme, but I do enjoy examining how Americans spend their free time and money.  For instance, did you know that the pet market has been strong during this recession?  Why?  Well to quote a recent Mintel report, “Difficult, stressful times put a premium on the unconditional love and nurturing that pets bestow upon their owners.” So, when students ask about consumer trends or lifestyles, one of the first places I look is Mintel which provides coverage for the US as well as the UK and Europe.

Mintel can be found on the library’s database page.  Once in, you’ll need to read and agree to the database’s conditions of use, and first time users must create a personal profile.  After you’ve completed these steps, you have access to a full range of reports – from “The Social Dynamic of 18-24 Year-old Males” to “High Fructose Corn Syrup vs. Corn Sugar.”

SRDS Media Solutions Database Maintenance

Friday, October 16th, 2009

Two component publications in the SRDS Media Solutions database platform will be unavailable this weekend during scheduled upgrade maintenance.

From 5:00 PM EST, Friday October 16th, until 1:00 AM EST, Monday, October 19th, the Business Publication Advertising Source, and the Consumer Magazine Advertising Source will be offline and unavailable.

SRDS is upgrading and re-naming these component publications during this downtime.  Please email us if you experience any difficulty accessing other publications within the SRDS Media Solutions database.

Euromonitor GMID Access Change

Tuesday, August 25th, 2009

UPDATED (8/28/09): Euromonitor GMID has removed their mandatory registration requirement at the request of their academic customers.

Here are the steps now needed to access Euromonitor GMID:

  1. Follow a link to GMID from our web database page.
  2. Authenticate to the Duke University ID management system.
  3. Acknowledge the Euromonitor Terms & Conditions after connecting to the Euromonitor GMID site.
  4. Begin your research!

Our thanks to Euromonitor for listening, and responding positively to the feedback of their academic customers.

Please comment on this post, or email us if you have any questions or concerns.

Find Jupiter Content on Forrester

Wednesday, January 21st, 2009

image courtesy Forrester Research

Where did the Jupiter Research content go?

Last Saturday, Jupiter Research ceased to exist as a separate web site and its content was integrated into Forrester research.

As a consequence of the merger, all Jupiter branding was removed from their research; but you can still browse the research products that were created for the Jupiter site.

  1. After connecting to Forrester, enter Jupiter in the search box at the top of the Forrester page.
  2. At the top of the results list, you’ll see an option to “Browse by Category instead: Jupiter”.see an example
  3. Clicking this Browse by Category list will return the content intially created for the Jupiter site.see an example
  4. You can also focus your search by clicking the subject or topic links to the left.

If you have difficulty locating what you need, please feel free to send any questions or concerns to: reference-librarians@fuqua.duke.edu.

Jupiter Research Merged Into Forrester

Tuesday, January 13th, 2009

image courtesy Forrester Research

On Saturday, January 17, 2009, Jupiter Research will no longer be available as a separate web database site.

What Happened: On July 31st, 2008, Forrester Research acquired Jupiter Research. In the intervening months, Forrester has chosen to fully absorb Jupiter’s content into its own web site, and as a result, Jupiter will no longer maintain a separate web presence and brand.

In order to ensure that Fuqua and Duke University users continue their access to our currently subscribed Jupiter content, we have worked with both companies to create a single login point for both Jupiter and Forrester content.

What Will Change:

  • On 1/17/08, links for Jupiter Research will be re-directed to the Forrester Research site.
  • After clicking a Jupiter or Forrester link, users will be prompted by Duke University NetID Services to enter their NetID and password. Once entered, a user will be connected to the Forrester site where they will have access to both Jupiter and Forrester Research content.
  • Fuqua users of Forrester Research who have already been issued Forrester usernames & passwords may continue to use these to access Forrester and the Jupiter content on the Forrester site with those usernames and passwords until 4/29/09.
  • Because of the administrative and technical overhead required to maintain 2 methods of access to Forrester, no new Forrester usernames & passwords will be issued to Fuqua users after 1/18/09, and existing personal Forrester usernames & password accounts will be discontinued after 5/20/09.

What Won’t Change: Fuqua and Duke University users will continue to enjoy access to Jupiter Research content on Forrester, as well as more straightforward, NetID-based access to Forrester Research.

Please feel free to use the comments link below for feedback, or send any questions or concerns about this transition via email to: reference-librarians@fuqua.duke.edu.