Media, Entertainment, and Sports Business Books
Thursday, February 28th, 2008
Couldn’t make it to the MBA Media and Entertainment Conference in New York?
Well the Ford Library can get you up to date on the subjects of media, entertainment, and sports businesses with these new titles. Click on any of these book links to place holds or check availability:
- Branded entertainment : product placement & brand strategy in the entertainment business by Jean-Marc Lehu
- Coming attractions? : Hollywood, high tech, and the future of entertainment by Philip E. Meza
- Asper nation : Canada’s most dangerous media company by Marc Edge
- The new influencers : a marketer’s guide to the new social media by Paul Gillin
- Team sports marketing by Kirk L. Wakefield
- Brand NFL : making and selling America’s favorite sport by Michael Oriard
- Shopping as an entertainment experience by Mark Moss
- The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly by David Meerman Scott
- International perspectives on the management of sport edited by Milena M. Parent and Trevor Slack
- Econospinning : how to read between the lines when the media manipulate the numbers by Gene Epstein
- Film business : a handbook for producers edited by Tom Jeffrey; with new chapters by Damien Parer
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