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Fuqua Client Consulting Practicum

AgBiome

Project

Post-harvest Fungicide Market Recommendation

Summary: Developed a yes/no answer and a go-to-market strategy for a biotechnology company looking to enter the U.S. post-harvest fungicide market with its organic fungicide product in the next 1-2 years, and answered how to capture at least 20% market share within 5-10 years.

Categories:

Market Research, Strategy, Technology

Client

Location: Research Triangle Park, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2020-2021

Program:

MMS

Center:

Strategy

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ยฉ Duke University's Fuqua School of Business
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