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Fuqua Client Consulting Practicum

BRF S.A.

Project

Designing a Market Entry Strategy and Go-to-market Roadmap

Summary: Assessed the dog/cat food industries in both domestic and international markets to determine the optimal country to implement a market entry strategy and construct go-to-market roadmap.

Categories:

Marketing Strategy, Strategy

Client

Location: Dubai, UAE

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

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ยฉ Duke University's Fuqua School of Business
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