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Fuqua Client Consulting Practicum

The Underbelly

Project

Growth Strategy

Summary: Worked to increased subscribers to 7,000 by end of year, increased merchandise revenue mix to reach 50% of company’s incoming revenue, and filled holes within The Underbelly’s email marketing strategy.

Categories:

Analytics, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2021-2022

Program:

Daytime

Center:

I&E

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