Understanding Human Behavior (and how to use that knowledge in business)
Have you ever wondered why people act the way that they do?
Fuqua’s own Professor Dan Ariely has and he wrote a book about this subject. The Ford Library has a number of copies of this book as well as more great titles on the subject of human behavior (and business). (If you would like more information on Predictably Irrational, please see Dan Ariely’s blog.) As always, you can click on any title below to check availability or to place a hold.
- Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
- Stumbling on Happiness: Think You Know What Makes You Happy? by Daniel Gilbert
- Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
- Mistakes Were Made (but not by me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts by Carol Tavris
- Snipers, Shills, and Sharks: E-bay and Human Behavior by Ken Steiglitz
- Gimme! The Human Nature of Successful Marketing by John Hallward
- Egonomics: What Makes Ego Our Greatest Asset (Or Most Expensive Liability) by David Marcum and Stephen Smith
- Behavioral Economics and Its Applications edited by Peter Diamond, Hannu Vartiainen
- Global Consumer Behavior edited by Chantal Ammi
- Explaining Consumer Choice by Gordon R. Foxall
- Economics and Psychology: A Promising New Cross-Disciplinary Field by Mandred F.R. Kets de Vries, Randel S. Carlock, and Elizabeth Florrent-Treacy
- Family Business on the Couch: A Psychological Perspective by Ron Pernick and Clint Wilder
- Ego Check: Why Executive Hubris is Wrecking Companies and Careers and How to Avoid the Trap by Mathew Hayward
- Alpha Male Syndromeby Kate Ludeman & Eddie Erlandson
Tags: Decision-making