Project
Fintech Market Analysis
Summary: Investigated whether a rebased, lower-cost brokerage platform could appeal to non-Fidelity customers with new customer experience and go-to-market approach.
Categories:
Analytics, Finance, Market Research, Marketing Strategy, Social Media, Strategy, Technology
Client
Location: Durham, NC
Industry:
Banking, Finance & Insurance
Type:
For-Profit
Details
Year:
2019-2020
Program:
MMS
Center:
Strategy