Project
Small winery end-to-end digital buying journey for wine closures
Summary: Conducted a comprehensive assessment of small winery clients’ customer journey, and data-driven recommendations regarding digital features and strategy of Vinventions’s online platform in order to help them reduce labor costs and increase market share.
Categories:
Market Research, Marketing Strategy, Social Media, Technology
Client
Location: Zebulon, NC
Industry:
Manufacturing
Type:
For-Profit
Details
Year:
2019-2020
Program:
MMS
Center:
Strategy