Project
Arena Calibrate
Summary: Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy, Technology
Client
Location: Santa Clara, CA 95054, CA
Industry:
Advertising
Type:
For-Profit
Details
Year:
2022-2023
Program:
EMBA
Center:
I&E