Summary: Explored IoT and connected devices space, resulting in a strategic recommendation to invest in connected device subcategory.
Strategy, Technology
Location: Morrisville, NC
Consumer Electronics
For-Profit
2020-2021
EMBA
Strategy
Summary: Supported the Lenovo eCommerce team’s effort to grow a community of beginner and leisure gamers on gaming.lenovo.com through insights on the content and related platforms for reaching their target audience.
Strategy
Location: Morrisville, NC
Consumer Electronics
For-Profit
2019-2020
EMBA
Strategy
Summary: Developed a go-to-market strategy for a leading robotic pool cleaner company on the launch of their new core robot line in Arizona, California, Florida and Texas, including marketing message recommendations and key counties that should be prioritized.
Analytics, Market Research, Social Media, Strategy
Location: Duluth, GA
Consumer Electronics
For-Profit
2020-2021
MMS
Strategy