Project
Moxie-Pro: B2B Go-to-Market Strategic Plan
Summary:
Develop a B2B go-to-market strategy for Moxie-Pro to enter the K-12 education segment, encompassing both B2B direct selling and digital marketing strategies.
Categories:
Market Research, Marketing Strategy
Client
Location:
Pasadena, CA
Industry:
Consumer Electronics
Details
Project
The Future of IoT and the Connect Home @ Lenovo
Summary:
Explored IoT and connected devices space, resulting in a strategic recommendation to invest in connected device subcategory.
Categories:
Strategy, Technology
Client
Location:
Morrisville, NC
Industry:
Consumer Electronics
Details
Project
Lenovo eCommerce Gaming Strategy
Summary:
Supported the Lenovo eCommerce team’s effort to grow a community of beginner and leisure gamers on gaming.lenovo.com through insights on the content and related platforms for reaching their target audience.
Client
Location:
Morrisville, NC
Industry:
Consumer Electronics
Details
Project
Dolphin Consumer Research
Summary:
Developed a go-to-market strategy for a leading robotic pool cleaner company on the launch of their new core robot line in Arizona, California, Florida and Texas, including marketing message recommendations and key counties that should be prioritized.
Categories:
Analytics, Market Research, Social Media, Strategy
Client
Location:
Duluth, GA
Industry:
Consumer Electronics
Details