Project
Improving Data Anayltics and Digital Marketing will increase sales results while not changing SG&A budget
Summary: Developed an optimized promotional marketing mix for small orphan drug brand, leveraging data analytics and digital marketing strategies, to enhance market share by 3% within budgetary constraints.
Categories:
Marketing Strategy
Client
Location: North Chicago, IL
Industry:
Pharmaceuticals
Type:
For-Profit
Details
Year:
2023-2024
Program:
EMBA
Center:
HSM