Project
New Product Brand Extension
Summary: Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.
Categories:
Market Research, Strategy
Client
Location: DURHAM, NC
Industry:
Food, Beverage & Tobacco
Type:
For-Profit
Details
Year:
2018-2019
Program:
MMS
Center:
Strategy