Skip to content
  • About FCCP
    • Course Overview
    • Team
  • Students
    • Daytime MBA
    • Executive MBA
    • Master of Management Studies (MMS)
  • Clients
    • Client Overview
    • Client FAQs & Common Projects
    • Project Snapshots
    • How to Apply
  • Past Projects
  • Stories
  • Contact
  • Duke Home
  • Fuqua Home
Fuqua Client Consulting Practicum

Big Spoon Roasters

Project

New Product Brand Extension

Summary: Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.

Categories:

Market Research, Strategy

Client

Location: DURHAM, NC

Industry:

Food, Beverage & Tobacco

Type:

For-Profit

Details

Year:

2018-2019

Program:

MMS

Center:

Strategy

Duke Fuqua

  • Programs
  • Student Network
  • Faculty + Research
  • About
  • Contact
  • News + Media
  • Jobs at Fuqua
  • Faculty Recruiting
ยฉ Duke University's Fuqua School of Business
4277