Project
ABC's Strategic Move: Harnessing the Power of FAST Channels in Evolving Media Landscape
Summary: Analyzed the competitive landscape in entering FAST platforms to determine which platforms will help expand ABC's audience reach and generate the growth of ad revenue.
Categories:
Strategy
Client
Location: Los Angelese, CA
Industry:
Film, Music, Television and Publishing
Type:
For-Profit
Details
Year:
2023-2024
Program:
MMS
Center:
Strategy