Skip to content
  • About FCCP
    • Course Overview
    • Team
  • Students
    • Daytime MBA
    • Executive MBA
    • Master of Management Studies (MMS)
  • Clients
    • Client Overview
    • Client FAQs & Common Projects
    • Project Snapshots
    • How to Apply
  • Past Projects
  • Stories
  • Contact
  • Duke Home
  • Fuqua Home
Fuqua Client Consulting Practicum

IBM Watson

Project

IBM Watson Health Life Sciences Competitive Analysis

Summary: Found market trends specific to pharmaceutical, medical device, and CRO companies and the market potential for IBM Watson Health Life Scienceโ€™s products designed for the clinical development and commercialization/market access processes.

Categories:

Marketing Strategy

Client

Location: Durham, NC

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2019-2020

Program:

Daytime

Center:

HSM

Duke Fuqua

  • Programs
  • Student Network
  • Faculty + Research
  • About
  • Contact
  • News + Media
  • Jobs at Fuqua
  • Faculty Recruiting
ยฉ Duke University's Fuqua School of Business
4187