Project
Lenovo eCommerce Gaming Strategy
Summary: Supported the Lenovo eCommerce team’s effort to grow a community of beginner and leisure gamers on gaming.lenovo.com through insights on the content and related platforms for reaching their target audience.
Categories:
Strategy
Client
Location: Morrisville, NC
Industry:
Consumer Electronics
Type:
For-Profit
Details
Year:
2019-2020
Program:
EMBA
Center:
Strategy