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Fuqua Client Consulting Practicum

Lenovo

Project

Lenovo eCommerce Gaming Strategy

Summary: Supported the Lenovo eCommerce teamโ€™s effort to grow a community of beginner and leisure gamers on gaming.lenovo.com through insights on the content and related platforms for reaching their target audience.

Categories:

Strategy

Client

Location: Morrisville, NC

Industry:

Consumer Electronics

Type:

For-Profit

Details

Year:

2019-2020

Program:

EMBA

Center:

Strategy

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ยฉ Duke University's Fuqua School of Business
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