Project
From Small Town To Big Time
Summary: Developed a comprehensive business strategy to help a small-town ice cream shop remain afloat during the COVID-19 pandemic, plan for reopening of the business, and grow its profitability through an updated pricing structure and product mix, while leveraging customer insights.
Categories:
Finance, Marketing Strategy, Operations, Other, Strategy
Client
Location: Willow Spring, NC
Industry:
Food, Beverage & Tobacco
Type:
For-Profit
Details
Year:
2019-2020
Program:
Daytime
Center:
Strategy