Project
Shared Prosperity
Summary: Outlined a brand awareness strategy for a local, minority-owned bank to build relationships with high-value organizations through partnerships and sponsorships as a means to increase access to loans and deposits in the various markets served.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location: Durham, NC
Industry:
Banking, Finance & Insurance
Type:
For-Profit
Details
Year:
2019-2020
Program:
Daytime
Center:
Strategy