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Fuqua Client Consulting Practicum

NRG

Project

Customer Score Creation

Summary: Developed a dynamic customer-valuation tool in Excel using current customer data to support the strategic growth of revenue from NRGโ€™s Demand Response program in capacity markets around the country.

Categories:

Marketing Strategy, Other, Strategy

Client

Location: Houston, TX

Industry:

Energy

Type:

For-Profit

Details

Year:

2019-2020

Program:

Daytime

Center:

Strategy

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ยฉ Duke University's Fuqua School of Business
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