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Fuqua Client Consulting Practicum

Pairwise

Project

Plant-Based Pet Food Market Sizing

Summary: Assessed the growth potential and market size for plant-based pet foods globally in the upcoming 5 years, and consequently provided recommendations for Pairwise on taking the product to market along with a high-level go-to market strategy.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Durham, NC

Industry:

Biotechnology

Type:

For-Profit

Details

Year:

2021-2022

Program:

MMS

Center:

Strategy

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ยฉ Duke University's Fuqua School of Business
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